{"id":178,"date":"2025-10-03T05:37:55","date_gmt":"2025-10-03T01:37:55","guid":{"rendered":"https:\/\/loomholdings.ae\/?page_id=178"},"modified":"2026-04-28T13:57:57","modified_gmt":"2026-04-28T09:57:57","slug":"about-us","status":"publish","type":"page","link":"https:\/\/loomholdings.ae\/ar\/about-us\/","title":{"rendered":"about us"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; bottom_divider_color=&#8221;#F7F2E7&#8243; bottom_divider_height=&#8221;20px&#8221; hover_enabled=&#8221;0&#8243; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; background_color=&#8221;#FDFAF7&#8243; sticky_enabled=&#8221;0&#8243; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;||-32px||false|false&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;.about-header {||    padding: 100px 0 60px;||    background: #fdfaf7;||    text-align: center;||}||.about-header .eyebrow {||    font-size: 11px;||    letter-spacing: 5px;||    text-transform: uppercase;||    color: #737373;||    display: block;||    margin-bottom: 20px;||}||.about-header h1 {||    font-family: &#8216;Cormorant Garamond&#8217;, serif !important;||    font-size: 60px;||    font-weight: 300;||    text-transform: uppercase;||    letter-spacing: 3px;||    color: #000;||}||.header-line {||    width: 60px;||    height: 1px;||    background: #000;||    margin: 40px auto 0;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<section class=\"about-header\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"header-content\"><!-- [et_pb_line_break_holder] -->        <span class=\"eyebrow\">The Story Behind The Vessel<\/span><!-- [et_pb_line_break_holder] -->        <\/p>\n<h1>Refining The Ritual<\/h1>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"header-line\"><\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;.brand-essence {||    height: 70vh;||    background-image: url(&#8216;https:\/\/loomholdings.ae\/wp-content\/uploads\/2026\/04\/Untitled-design.png&#8217;); \/* \u0627\u0633\u062a\u0628\u062f\u0644 \u0628\u0631\u0627\u0628\u0637 \u0635\u0648\u0631\u0629 \u0645\u062b\u0644 img140 *\/||    background-size: cover;||    background-position: center;||    background-attachment: fixed;||    position: relative;||}||.essence-overlay {||    position: absolute;||    top: 0; left: 0; width: 100%; height: 100%;||    background: rgba(0,0,0,0.4);||    display: flex;||    align-items: center;||    justify-content: flex-end; \/* \u0627\u0644\u0646\u0635 \u0644\u0644\u064a\u0645\u0646 *\/||    padding-right: 10%;||}||.essence-text-box {||    background: #fdfaf7;||    padding: 60px;||    max-width: 450px;||    box-shadow: 20px 20px 0px #737373; \/* \u0638\u0644 \u0628\u0644\u0648\u0646 \u0627\u0644\u0631\u0645\u0627\u062f\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 *\/||}||.essence-text-box h2 {||    font-family: &#8216;Cormorant Garamond&#8217;, serif !important;||    font-size: 32px;||    margin-bottom: 20px;||    text-transform: uppercase;||}||.essence-text-box p {||    font-size: 15px;||    line-height: 1.8;||    color: #444;||}||.accent-text {||    margin-top: 20px;||    font-style: italic;||    color: #737373;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<section class=\"brand-essence\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"essence-overlay\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"essence-text-box\"><!-- [et_pb_line_break_holder] -->            <\/p>\n<h2>Loom Home<\/h2>\n<p><!-- [et_pb_line_break_holder] -->            <pee>Our journey began with a single question: How can we make the traditional coffee ceremony resonate with the modern soul? Loom Home is the answer\u2014a fusion of heritage craftsmanship and minimalist aesthetics.<\/pee><!-- [et_pb_line_break_holder] -->            <pee class=\"accent-text\">&#8220;Every pour is a moment of mindfulness.&#8221;<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221;.values-section {||    padding: 100px 10%;||    background: #fdfaf7;||}||.values-grid {||    display: grid;||    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));||    gap: 50px;||}||.value-item {||    text-align: left;||    border-top: 1px solid #737373;||    padding-top: 30px;||}||.val-num {||    font-size: 12px;||    color: #737373;||    display: block;||    margin-bottom: 15px;||}||.value-item h3 {||    font-family: &#8216;Tajawal&#8217;, sans-serif;||    font-size: 16px;||    text-transform: uppercase;||    letter-spacing: 2px;||    margin-bottom: 15px;||}||.value-item p {||    font-size: 14px;||    color: #737373;||    line-height: 1.6;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<section class=\"values-section\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"values-grid\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"value-item\"><!-- [et_pb_line_break_holder] -->            <span class=\"val-num\">01<\/span><!-- [et_pb_line_break_holder] -->            <\/p>\n<h3>Minimalist Form<\/h3>\n<p><!-- [et_pb_line_break_holder] -->            <pee>We strip away the noise to focus on the essential beauty of the vessel&#8217;s silhouette.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"value-item\"><!-- [et_pb_line_break_holder] -->            <span class=\"val-num\">02<\/span><!-- [et_pb_line_break_holder] -->            <\/p>\n<h3>Heritage Craft<\/h3>\n<p><!-- [et_pb_line_break_holder] -->            <pee>Respecting the centuries-old tradition of coffee making through modern engineering.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"value-item\"><!-- [et_pb_line_break_holder] -->            <span class=\"val-num\">03<\/span><!-- [et_pb_line_break_holder] -->            <\/p>\n<h3>Honest Materials<\/h3>\n<p><!-- [et_pb_line_break_holder] -->            <pee>Using premium metals and matte finishes that feel as good as they look.<\/pee><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/section>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.5&#8243; 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